At AngelPoints, we are continually leveraging our technology platform’s usage data to increase participation in employee volunteer programs (EVPs), sustainability initiatives, and employee giving/disaster response campaigns. One figure that was recently shared internally is how much of an impact using the volunteer event promotion tools has on event participation.
Over 87,000 events created through AngelPoints Enterprise Volunteer Solution (EVS) were analyzed, and it was determined that when a company creates an event without using the event promotion tools available in EVS, 52.1% of the events have participants. In contrast, when a company uses the event promotion functionality of AngelPoints EVS, the participation figure skyrockets to 94.5%. The beauty of the AngelPoints event management tool is that it allows for easy segmentation, deep customization, and powerful deliverability to make sure the event promotion efforts are maximized without requiring a lot of input from the system manager.
This is a great reminder for everyone running an EVP, regardless of what technology you use to manage it: make sure to understand what your technology is capable of. In addition, consider the importance of usability; the easier your technology is to use, the more it will be used, and the more effective your volunteer programs will be. Lastly, when promoting a volunteer event, make sure you understand how to get the right message in front of the right people at the right time.